Just when you think you've heard it all - something pops up which reminds you that really, you must get out more.
This time it's milk; sold as healthy and free range from happy cows grazing green pastures. That is the advertiser's dream and the consumer's hope.
So waddya find in the press this week?
GM cows with added mouse genes - [link] which, the Chinese developers say, may make them a tad more resistant to TB.
So what else may you get? Long muscular tails? whiskers? Ten offspring in a litter? Squeaks not moos? And sharp gnawing teeth?
Who knows. The driver of this is cash.
And methinks, we may need some very large mouse traps.